MARKETING SECTOR

All stakeholders in the marketing sector are concerned.

Marketing agency, Advertising agency, Digital agency, Etc ...

Cyber risks in the marketing sector

  • Sector: target for hackers

  • Marketing managers must be aware of the proliferation of connected technologies throughout the organization in order to fully understand the possible violations.

 

However, a large majority of these players are not aware of the impacts of such an attack on their activity in the medium and short term.

Ensure the sustainability and continuity of activities

According to the CNIL, it is the duty of each company to ensure the security of your customers' data in all circumstances and therefore:

 

  • Ensure the sustainability and continuity of activities

  • Ensure the protection of personal data (members of a cooperative for example)

  • Ensure the protection & confidentiality of customer data

  • Protecting against abuse of privileges

  • Secure online purchases and customer banking data

  • Ensure infrastructure protection

  • Preserving brand image and e-reputation

  • Interact securely

 

As many ambitions as risks in the face of cyber attacks!

Successful attacks

Almost 60% of victims of malware attacks

are small and medium enterprises.

Data security breach can have a big impact on business

  • Non-compliance with the GDPR: Legal & financial sanctions

  • Non-respect of confidentiality, therefore relationship of trust undermined with your customers

  • Financial impact: Data reconstitution costs, see final data loss if no efficient electronic archiving, additional operating costs (staff, use of external equipment ...), expert fees to identify the origin and the circumstances of a claim, recourse costs, cost of IT reconstruction, possible ransoms (Bitcoins> €)

  • Loss of activity, slowing down of activity see cessation of activity, delay in deliveries, therefore immediate loss of turnover

  • Damage to the image and reputation of the establishment

  • Relationship of trust shaken with your customers

  • Loss of personal information

  • Website unavailability

In order not to become the weak link of your customers, the player in the Marketing sphere must know their risks and their adversaries, and this in order to be able to put in place the appropriate security tools: CyberDetection

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News in Marketing sector (french)

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